November 19, 2009

Note to Billings Forge, Re: Branding

Center for Community at Billings Forge - http://www.centerforcommunity.org/

Billings Forge Community Works - http://www.billingsforgeworks.org/

The Workshops at Billings Forge - http://workshops.billingsforgeworks.org/

The Studio at Billings Forge - http://studio.billingsforgeworks.org/

The Kitchen at Billings Forge - http://www.thekitchencatering.org/

Farmer's Market at Billings Forge - http://www.hartfordfarmersmarket.org/

Firebox Restaurant - http://www.fireboxrestaurant.com/

Billings Forge Apartments - http://billingsforgeapts.com/ (admittedly a placeholder site)

There is a lot going on down there on Broad Street - but it seems like energy, communication, etc. are a bit scattered. I had a hard time deciding which website to link to in my previous post. Take a lesson from Real Art Ways (cinema, visual arts, spoken word, community outreach, social events, music, all coming from one entity and accessible on one website) - brand yourself. Set up one website, one path for communications. You can target marketing or outreach, slice and dice your email communications, fund-raising lists and organization internally - but give us one unified face, and we'll be a lot less confused and more likely to come on down!

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