OK, 30 Rock is weird enough, with Tina Fey playing a television show producer and Alec Baldwin playing a GE suit. On NBC of course. How weird to be ragging on GE from inside the corporation.
Then we have those Amex commercials, where Ms. Fey plays herself (she is the 30 Rock creator and a primary writer). But it's weird - as if she is playing her 30 Rock character but with her own name.
And I'm in the process of watching House (a pretty great episode - House and Cuddy on a plane, Wilson running a case back home) and watching all the GE medical imaging systems spotlighted. More corporate mixing of reality and fiction - House is a pretty great show but on one level its a 60 minute commercial for medical technology - selling the populus on the concept of salvation through diagnostic testing.
Weird.
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