August 12, 2010

New Media vs. Old Media

A not so happy story from down in Essex - there was a fire at the CT River Museum last night. The Middletown Press seems to have the best coverage so far: Fire at Conn. River Museum may have destroyed historic artifacts

One of my clients is the Essex Steam Train and Riverboat, so I'm familiar with the CT River Museum as a tourism partner - which drew my attention last night. I did a bit of web surfing, dropped by Twitter, and watched the 11 pm news. WTNH's Jamie Muro was on site, but was not able to get close enough, quickly enough to catch the fire on video.

The Middletown Press, on the other hand, rocks it in terms of integrating text, photos, and video, and really documenting the heck out of this story better than anyone else on the web. Their coverage seems to be entirely generated by one reporter (Lauren Flaum), with a camera that captured video. WTNH - needing to set up a Sat Truck and Camera Crew, was unable to get close enough to really cover this as it happened (Mr. Muro noted in his first stand-up that he would have to walk over to see what was happening and would be back later in the newscast) - but Ms. Flaum (on foot, light, and mobile) from the Press got right in there, got some photos and video of the fire itself, and some eyewitness interviews.

Just an interesting example of "how the new media works vs. how the old media is limited"

And from the Press article: ‎"At one point as firefighters hammered away at the roof, a cluster of bats was disturbed and fluttered away into the dark night sky."

It's the little poetic touches....heh.

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