May 18, 2009

What's in a Name?

One of my clients just called. They are changing the corporate name to Acme Healthcare USA, from Acme Medical Solutions USA. (Yes, Acme is a pseudonym....)

About 10 years back, all these companies changed their name from Acme Medical Systems to Acme Medical Solutions. About 20 years back, they changed their name from Acme Medical Imaging to Acme Medical Systems.

Near as I can tell, their business has not really changed all that much.

Oh well, I went through and changed the templates on all the reports I do for them. I'm sure I'll be mopping up rogue references for a month or so....

1 comment:

sandy shoes said...

Ha. How long do you figure before they go back to Acme Medical Imaging?