January 20, 2006

Childhood Alive

My inner child jumps for joy over this story.

Wham-O was one of the touchstones of my late 60's, early 70's childhood. The Hula-Hoop had a resurgence. Frisbee's were hot. Slip-n-Slides. Superballs. And all sorts of wacky products and gizmos too quirky and unpopular to enter the culture, but dammit, we lusted for them anyways.

Wham-O television ads were beginning the evolution from product endorsement to entertainment to infomercial, in no small part fueled by zealous marketeers and hucksters at Wham-O.

Just seeing the company name and the logo brings back all sorts of weird and positive memories of a simpler time.

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