August 28, 2006

Book Marketing

So I am driving East through Hartford on I-84 yesterday, en route to watching my beloved Connecticut Sun go down hard against the Detroit Shock..... and I drive past a mini-van that is all painted up like one of those promotional vehicles (you know, marketing beer or tequila or some consumer product)

However, this particular mini-van was plastered with promo material for an author Suzanne Brockmann and her book Into the Storm. She writes about Navy Seals, by the way, although thats not the point. It's just the first time I ever saw a book promotion vehicle.....and it apparently something she does regularly (from a previous book tour)

Secretly, I lust for a promo'd and painted up vehicle for my small business.

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