October 30, 2007

Misogynist Car Ads

Two automobile ads that have caught my eye lately.

The first, for the 2008 Chevy Malibu, implies that conventional sedans are so boring as to be invisible - so invisible that joggers run into them:

The second, for the Ford / Microsoft Sync, shows a woman requesting that a door open, before running smack into it (with a cup of coffee). Although two of the foils are men, the graphic of the woman running into the door strangely echoes the female jogger in the Malibu ad.

OK, it's slapstick, it has some humor. But it's also disturbing in a sort of "let's watch women get bashed around" kind of way. It's something watch for in other ads...... I sense a media / cultural trend.

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